Joe Ottaway Styling

30 June 2020


Joe Ottaway is the leading stylist and image consultant within the British menswear industry.

Regularly featured on GQ's best dressed list, you can find him being tailed by street style photographers or sitting front row during London Men's Fashion Week. With a wealth of discerning clients including David Gandy, Ottaway's knowledge, contacts and brand relationships allow him to provide a service like no other.

Boasting over 14 years of experience within the fashion industry, Ottaway has risen the ranks in the most prestigious retailers in Britain, working as a menswear stylist in Harvey Nichols and Liberty before becoming head of styling at Selfridges. He has been behind the looks of a number of A-list celebrities, with clients from the world of finance, business, international sport, and entertainment. Beyond his extensive styling remit, he also finds time to produce content for a number of leading fashion and menswear publications. His latest venture, the Joe Ottaway Style Club, takes his much sought-after services to another level.

The Joe Ottaway Style Club ethos is about instilling confidence in the modern man, providing a personal insight into what it takes to be a sartorial success. Straightforward and refreshingly honest, he takes the concept of personal styling to a more dynamic place - and is just as comfortable in discussing the football as he is analysing the latest catwalk trends.

As a member of the Style Club, Ottaway becomes your own personal stylist. For an initial style consultation, he will visit each members home to critique their wardrobe, analysing areas where additions and improvements can be made. On this basis, a 'style plan' will be established for the months ahead. Depending on the level of membership, clients will receive a monthly or bi-monthly Style Box, a bespoke capsule wardrobe created exclusively for them.

Ottaway aims to give his clients the tools to make clever shopping decisions for themselves, irrespective of budget, career or lifestyle. With a focus on investment dressing rather than trend-led style, clients leave with a cohesive long-term wardrobe full of timeless, classic pieces with a contemporary edge.

One-off style experiences are also available, including an at-home wardrobe consultation and personal shopping day. One such experience is the Groomsman Service, which takes place at a leading Savile Row tailor and includes whiskey and cigar tasting as well as a massage, haircut, and classic wet shave.

To book an appointment or request more information, please email

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