Hoxton opens in Williamsburg

Words by Natasha Silva-Jelly

29 June 2020


The latest jewel in the Hoxton crown - whose first boutique hotel opened in London’s ultra-trendy Shoreditch in 2006, followed by Hoxton Holborn, Paris, and Amsterdam – opened its first American edition six weeks ago in Williamsburg; an edgy, eclectic neighbourhood scene that makes for the perfect locale.

As with all the Hoxton hotels, the vibe is warm, homely, and just a little eccentric. Even the most jaded New Yorker would feel instantly at home here; enjoying the unmistakable pulse that runs through the heart of New York City, but one that’s softened with a laidback, ‘neighbourhood’ vibe. Not to mention the killer views of the Big Apple skyline. “Our personality is fun-loving, a little cheeky, creative, full of energy and cool, without that attitude. There’s not that feeling of the red velvet rope you can’t get past; we want everyone to feel welcome when they enter, whether they’re in a big group coming in for cocktails or a private dinner, or a family coming for breakfast,” says Anna Stancioff, Director of PR, Hoxton Hotels.

Like Hoxton, the Cynthia Rowley brand is also playful, cheeky, and comes with a healthy dose of eccentricity. “I like to create special pieces, peppered with things you always need in your wardrobe. Our clothes are a mix of sporty and pretty, designed to make you smile and bring a little joy to your life”, says Rowley, a well-known fixture on the New York fashion scene for three decades.

Hoxton Williamsburg Highlights

Design: London-based Ennismore Design Studio are the designer gurus for all Hoxton properties, and they collaborated with their friends at SoHo House on the Williamsburg outpost, so there’s definitely a bit of a SoHo House vibe.

Rooms: While not exactly expansive, the rooms are intimate, cosy, and offer awesome views. And well, the philosophy at Hoxton is why hang in your room when there’s a bustling neighbourhood out there to explore.

Restaurants: There are three main restaurants, including Klein’s, the upscale indoor restaurant that offers classic American and local favourites. There’s also Backyard, a casual chill terrace for cocktails, grab-and-go food and ping pong tables, and Summerly, the seasonal rooftop bar and restaurant for cocktails with a view as you recline on day beds. The hotel has partnered with the local hospitality group behind Five Leaves, Café Colette, and Union Pool, so you can expect American fare with a nod to the UK, sealed with an unmissable full English breakfast for those who can’t go without.

In homage to the neighbourhood that inspired this very property, The Hoxton runs a ‘Best of Brooklyn’ programme that offers cool pop-up events and custom, limited edition merchandise created in collaboration with local brands. Then there’s ‘The Apartment’ – available to hire for events, parties and weddings – which, as its name suggests, is laid out like a private living space with three interconnecting rooms, and a fully stocked pantry.

For more detailed information on Cynthia Rowley’s fashion, or for bookings at Hoxton Hotel in Williamsburg, their recently opened Portland location, and/or Los Angeles property anticipated for 2019, please consult your Lifestyle Manager who will be happy to help.

Photography by Jon Schoonover

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