Most of the best art shows to see in London this year have already wrapped up – or do so soon. Cue: Frieze London 2025 to fill our cultural cup. The fair takes place in Regent’s Park on 15th–19th October, and we’ve got the inside scoop from one of art’s most inspiring insiders. Oh, and she just happens to be on the committee of Frieze Connect, too.
We are, of course, talking about Lucy Corban. You might know her best as the founder of Girl&Gallery, Art Insider, and co-founder of Corban Media. Ultimately, all Lucy’s work aims to unlock the art world in an accessible way for everyone. And with Frieze kicking off next week, we spoke with her about which artists are on her radar, her top tips for navigating the fair, her favourite Frieze memories, the future of art collecting, and what she’s most excited for.
Which emerging artists are you most excited about going into Frieze 2026?
Two artists I’m really into right now are Anice Fell and Florence Reekie.
What are your insider tips for navigating Frieze 2025? Are there particular sections, timings, or activations worth prioritising?
My top tip is to plan your route with a bit of strategy. I usually begin by walking the outer edges of the fair, then weave my way through the middle aisles in a grid-like pattern so I don’t miss anything. Along the way, I make notes of the pieces that catch my eye, then circle back for a second (or sometimes even a third) look.
I always take a short pause before going back for round two to have a coffee or a quick sit-down. It helps reset the mind and prevents that sense of overwhelm that can come with such a visually rich experience. After all, Frieze is a circus for the senses.


What’s one unforgettable memory of Frieze that still resonates with you?
On my second visit to Frieze London, I filmed my first interview series where I asked people questions about art, and it became such a defining experience for me in a way I wasn’t expecting. I met so many individuals from every corner of the industry – and beyond – and no two perspectives were the same.
Art is inherently subjective, and that’s something I think about often. My response to a piece might be completely different from the person standing next to me, and that difference is what makes it exciting. If we all saw art in exactly the same way, the world would feel very flat and boring.
Hearing such a range of answers expanded a concept I already understood: even when two people like the same artwork, they’ll connect with it for entirely different reasons. And that, for me, is the real beauty of art; it’s ever expanding and there's always something new to discover.
How do you see the role of collectors evolving in the next five years – especially as younger generations enter the art world with different values?
Collectors will always remain vital to the art world, but the way their role interacts with the industry is evolving.
The most significant shift will be how artists are discovered. The internet and social media in particular have truly democratised information. A twelve-year-old today has more knowledge at their fingertips than a Renaissance king ever could. With that, the way younger generations communicate and share information has also transformed. For many, social media really is a social space, which has drastically changed how people interact. This is important given that there is a large social aspect to the art industry.
What they choose to collect will shift towards valuing the artist’s identity and the values of the institutions representing them. People are becoming increasingly mindful of who they support, who they align themselves with and why. I believe that will shape the future of collecting in profound ways.
Can you share which of the Frieze London Connect events you're most looking forward to?
I’m most excited about hosting my own Frieze Connect event in London in November but in the meantime, I’m looking forward to a tour of Frieze Sculpture.
Did you know that a Quintessentially membership unlocks exclusive access and benefits for all your favourite art events?
Here’s what our members are getting up to during Frieze London 2025…


Mount St. Restaurant
Pre-Frieze breakfast and tour
15th October, 9–11am
Our members will explore immersive sculpture and vibrant pastel works on an exclusive tour of Cristina Iglesias and Nicolas Party’s debut solo exhibitions at Hauser & Wirth. Afterwards, they’ll enjoy breakfast in The Swiss Room at Mount St. Restaurant, followed by an art tour of the restaurant and its private dining rooms.
VIP preview access to Frieze London
15th–19th October
Our members receive 20% off the Frieze Connect membership – an exclusive membership offering preview access to the fairs globally, plus a curated calendar of private events, studio visits, collector soirées, and a subscription to Frieze Week magazine. Through this, they’ll gain access to the VIP preview of this year’s London show.




Frieze after hours with Soho House
17th October
Our members will attend an exclusive evening of art and wine with Soho House, in celebration of Frieze London. Starting with a private tour of the Soho Revue gallery, do a wine tasting hosted by The Wine Society, enjoy a guided visit to Echo Soho, and end with a private party at Soho House Greek Street.