1 MINUTE READ
The very important customer wants more than just luxury
Words by Quintessentially Experiences
12 August 2022
For the Head of Quintessentially Experiences, enticing UHNW clients is based on creating an emotional connection.
How can luxury brands continue to entice UHNW customers? Quintessentially Experiences CXO speaks to Luxury Society.
The luxury industry is evolving. Customers and clients are now interested in an emotional connection as well as high-end products – something the Head of Quintessentially Experiences, Alexandra Wood knows well.
“The VIC experience that we specialise in is an individualised approach to a group experience," he says in a recent interview with Luxury Society. "To build that emotional connection with their customer, brands need to offer something more bespoke and with an individualised element to it.”
We are delighted to share the full article – including comments and insights from Alexandra – below.
Read the full article here
More to explore
Beyond the golf course: the power of bespoke experiences in closing deals
Discover how Quintessentially Experiences' approach to bespoke corporate experiences beyond traditional settings forges stronger business relationships and effectively closes deals.
Read more
The rise of experiential brand pop-ups
Pop-ups are popping off this summer – here’s how they can elevate your customers’ experience.
Read more
Competitive client entertaining ideas
VIP guests aren’t enticed by any old ticket. They want unmissable, one-of-a-kind invites – like these sports-themed suggestions from Quintessentially Experiences.
Read more