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Black and white photo of window display of mannequins wearing men and women's fashion Black and white photo of window display of mannequins wearing men and women's fashion

Events & Experience Strategy

Meaningful brand event and experience strategies.

With unparalleled access to high-value audiences and global connections anchored in the luxury space, we harness our exclusive awareness and insight to develop meaningful event and experience strategies for brands – from audience research and insights to VIC and visitor experiences.

Exterior of Chanel luxury fashion house shop Exterior of Chanel luxury fashion house shop

EVENTS & EXPERIENCE STRATEGY

LUXURY FASHION HOUSE

Exterior of Chanel luxury fashion house shop

EVENTS & EXPERIENCE STRATEGY

LUXURY FASHION HOUSE

DUBAI

Luxury fashion house

Aiming to immerse guests – 350 global employees of the brand – in the world of a luxury fashion house over this two-day event, we strategised an itinerary that paired workshop sessions with plenary and evening social activities.

We curated every aspect of the two-day programme, working with a luxury fashion house to ideate the workshop content and designing and producing each event. We transformed the ballroom and conference rooms of the Park Hyatt Hotel into a luxury fashion house world, expressing the allure of the brand. The closing party was in The Palm Garden, featuring a modern Arabian Nights theme with a DJ, calligraphy station, and shisha lounge.

Women and man looking through clothing rail
Black and white photo of person using dj decks
Black and white photo of window display of mannequins wearing women's fashion Black and white photo of window display of mannequins wearing women's fashion

Events & Experience Strategy

SELFRIDGES

Black and white photo of window display of mannequins wearing women's fashion

Events & Experience Strategy

SELFRIDGES

UK

Tasked with engaging Selfridges’ VIP clients through concierge services and loyalty experiences, we put together a programme which identified key moments for increased VIP treatment and opportunities to introduce our member base to the brand through activities, experiences, and key shopping moments.

Not only did we increase brand loyalty among Selfridges’ VIP clients through value and frequency, but we also increased the brand’s new client acquisition in the process.

Shop filled with pastel coloured women's fashion hung on white rails
Black and white photo of mannequins wearing women's fashion
Close up view of diamond Close up view of diamond

Events & Experience Strategy

DE BEERS

Close up view of diamond

Events & Experience Strategy

DE BEERS

UK

De Beers wanted to gain an understanding of the motivations, needs, and desires within the over five-carat diamond market. So, our customer research initiative comprised both quantitative analysis and qualitative one-to-one interviews with members matching the target demographic.

Having collated our cumulative findings across lifestyle, behavioural, and category insights and unearthed new imperatives for the brand and business, our report offered authentic and actionable recommendations for the brand and business – from market sizing insight and go-to-market strategies to brand perception and communications opportunities.

Close of De Beers ring
Back and white photo with long exposure of people walking through a shopping centre Back and white photo with long exposure of people walking through a shopping centre

Events & Experience Strategy

BEVERLY CENTER

Back and white photo with long exposure of people walking through a shopping centre

Events & Experience Strategy

BEVERLY CENTER

Los Angeles

Iconic luxury shopping destination, Beverly Center, contacted us to redefine its consumer experience during a major renovation. Eager to outshine the competition, the management sought our expertise to craft an avant-garde strategy that simultaneously catered to the city's influential cultural tastemakers and stylists and unveiled exclusive VIP memberships, experiential events, top-tier rewards, and loyalty programs. The result? A reborn Beverly Center, where luxury meets lifestyle, drawing in the city's creative elite.

Black and white photo of escalator
Cabinet of Hennessy glasses. Cabinet of Hennessy glasses.

EVENTS & EXPERIENCE STRATEGY

MOËT HENNESSY

Cabinet of Hennessy glasses.

EVENTS & EXPERIENCE STRATEGY

MOËT HENNESSY

UK

To establish Hennessy Paradis Impérial as the cognac of choice among ultra-high-net-worth customers, we leveraged our unrivalled audience insight and understanding to develop a strategic framework of layered, immersive activations, and passion point-based experiences. ​

By creating over 100 touch points with the target audience, the programme introduced the brand to new communities whilst increasing VIC client retention and resulting in greater brand awareness, deeper brand affinity, and product sales across the rare cognac collection.

Diamond glass on a granite table filled with whisky on the rocks
Futuristic curved white buildings with lots of windows against a bright blue sky. Futuristic curved white buildings with lots of windows against a bright blue sky.

Events & Experience Strategy

LUXURY REAL ESTATE

Futuristic curved white buildings with lots of windows against a bright blue sky.

Events & Experience Strategy

LUXURY REAL ESTATE

UAE

A brand-new UHNW destination in the UAE tasked us with imagining the future needs of its audience and developing real estate concepts for 2035 and beyond. We kicked off the project with quantitative mapping and developing a data-led, attitudinal, and geographical picture of UHNWs likely to be interested in this dynamic new destination. These insights were translated into a compelling city vision and six innovative real-estate concepts to support the development of the project and contribute to its growth.

Night time view of Dubai city lit up
Quintessentially | charcoal background with graphic text on top Quintessentially | charcoal background with graphic text on top
Incentives & rewards

"I just wanted to give you a HUGE thank you for all of your help with this trip – the guys had an absolutely fantastic time – they said they had a blast, and most importantly, so did the clients, so very very happy."

Private equity firm

Incentives & rewards

"We've had some incredible feedback already from the team this side – they're all absolutely buzzing with how much of a success the trip was, so THANK YOU both again!"

Global insurance firm

Guest management & experiences

"Let me say you guys did a fantastic job from start to finish. The team's ability to suck up the challenging moments and crack on with getting the job done was an absolute lifesaver for us – your team are a credit to Quintessentially as an organization. Both the Projects and CEOs offices are thrilled with the event's outcome, which is primarily due to the hard work you did, so you should be very proud of the results that were achieved."

NEOM

Guest management & experiences

"Thank you so much for all you guys have done. It's been amazing."

Sheryl Sandberg

Activations & events

"Quintessentially have been genuinely incredible partners, and I cannot express my appreciation for your hard work over the years."

HSBC

Events & experience strategy

"Each of the teams has all sang the Quintessentially teams' praises for the level of luxury and comfort provided throughout the entire journey. We can't thank you enough for being such an incredible partner."

Tom Ford beauty

Guest management & experiences

"You and your team were always available, if needed, extremely efficient at passing on information to the whole group and me personally. The accommodation was of a very high standard, and from the moment I arrived, I was welcomed and made to feel very comfortable. So, thank you. I had one of the best weeks of my life."

Royal Ballet patron

Guest management & experiences

"I just want to say a huge thank you for all the support you have provided over the last few days with getting myself and the Team home; we would not have been able to do this without your round the clock help and flexibility with the fast-moving changes. Not exactly how we expected our relationship to start, but what a great start it has been indeed; the guys are tough cookies sometimes, and they all now have very high views of Q after the last few days. I am very much looking forward to the future and the fantastic relationship we now have. Thank you once again."

Jaguar Land Rover

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Incentives & rewards

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Guest management & experiences

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Activations & events

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