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Strategy & Insight

QX is in a unique position to have real insights into the habits, preferences and passions of a HNW/UHNW audience. We leverage this position to offerRead More

QX is in a unique position to have real insights into the habits, preferences and passions of a HNW/UHNW audience. We leverage this position to offer our brand clients the opportunity to understand these audiences better. Whether your brand wants to launch a new product or enter a new market, our suite of strategy products will help you to do so.

Services

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Audience Research & Insight

Starting with developing a profile for your audience, we access our vast global audience to identify matches and work with our servicing teams to gain insights into their behaviours and habits. We can offer truly unique qualitative insight backed up by data which is highly valued by our brand clients looking for something beyond the usual wealth data publications.

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Brand Experience Strategy

Our position as a global expert in the expectations and standards of the high-value audience means that we can help our brand clients develop truly groundbreaking and unique Brand Experience Strategies.

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Luxury Lifestyle Consultancy

As a business, we sit well and truly within the luxury world, and as such, we have knowledge that spans sectors, industries and territories. We can consult on any elements of the luxury world and give insight into how other brands attract their audience, the difference between luxury and premium, and how your business can access parts of this universe.

Strategy & Insight

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Members' Club Strategy

Delivering an end-to-end strategy for the development and launch of a new members club; from ethos to membership strategy and from infrastructure to operations.

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Audience Research & Insight NEOM

Using our unique network and access to deliver meaningful insights to our client around the holiday habits and trends of UHNWI.

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