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The Very Important Customer Wants More Than Just Luxury

How can luxury brands continue to entice UHNW customers? QX’s CXO speaks to Luxury Society

The luxury industry is evolving. Customers and clients are now interested in an emotional connection as well as high-end products – something QX's CXO Andrew Wolmark knows well.

“The VIC experience that we specialise in is an individualised approach to a group experience," he says in a recent interview with Luxury Society. "To build that emotional connection with their customer, brands need to offer something more bespoke and with an individualised element to it.”

We are delighted to share the full article – including comments and insights from Andrew – below.

Read the full article here

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