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Breitling: Middle East Rebrand & Boutique Launch

THE CHALLENGE:

To bring Breitling's new rebrand to life in the Middle East; celebrating the launch of their most coveted boutiques and their new campaign, #SQUADONAMISSION, through a series of events, experiences and activations.

OUR SOLUTION:

A dynamic 2-year partnership working closely with regional and global marketing teams to roll out exclusive launches, events and experiences including ribbon cutting ceremonies, unique press and retailer conferences, product discovery sessions, cocktail receptions, product launches, bespoke dinners and Breitling’s Annual MENA Regional Summit. .

QX offered a variety of services including creative conceptualisation, project management and delivery, bespoke event and experience design, content creation, entertainment, guest management, logistics planning and gifting.

HIGHLIGHTS:

Global CEO Georges Kern in attendance at all events

Hosted a 2-day APAC & MENA Regional Summit for 300 media & influencers to launch the new Avenger product line including unique desert experience

Bespoke branded hot air balloon at the base of the Burj Khalifa to celebrate the launch of the new Breitling boutique in The Dubai Mall

IN NUMBERS:

  • 2-year partnership
  • 12 events, experiences and activations
  • Over 750 prospects, customers, media and influencers engaged over 2-years
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BREITLING, DUBAI, MIDDLE EAST

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