Claridge’s, The Connaught, and The Berkeley… what do these legendary London hotels have in common? Well, besides being our favourite stomping grounds, they’re all managed by Maybourne (the same masterminds behind global destinations, including the group’s just-announced first Parisian property, The Maybourne Saint-Germain, in 2027).
But that’s not all they share: their PR is powered by one of luxury’s most influential women, Paula Fitzherbert, Global Head of Communications at Maybourne. So, ahead of International Women’s Day, we got the inside scoop on her career highlights, vision for the future of women in hospitality, and how she inspires inclusion.
Over the two decades you’ve been with Maybourne, what is your proudest achievement?
If I had to name one, it would be creating the Claridge’s Christmas Tree 16 years ago. After spotting John Galliano (then creative director at Dior) taking tea in the foyer, we asked if he’d design the tree. That year, it was a frozen, tropical tree with snow leopards. It became a series of installations, each designed by a guest, and seen as the start of the festive season in London. I’m proud of this tradition, which has become a hotel highlight, and I hope it continues for many years.
(L) Claridge's Christmas Tree | (R) The Emory
You work with three of London’s most iconic and historic hotels, as well as other newer global properties. What’s the secret to staying on the pulse?
We’re very proud of the fact that, although we love and respect our history and legacy, we deliberately don’t live in it. We go out of our way to ensure we stay relevant and engaged with today’s audience. Whether it’s launching Surrenne (our new wellness and longevity brand), collaborating with the world’s best restaurant, Noma (where they served live ants in Claridge’s ballroom), or introducing our first new-build property in many years, The Emory, we’re constantly reinventing ourselves – all while staying true to the essence of the hotels.
How have you seen the landscape change for women in hospitality throughout your career?
I feel very lucky that in the 25 years I’ve worked for Maybourne, I’ve always felt nothing but encouragement and support as a woman. Our senior female team includes a wide range of roles, such as our three-Michelin-starred chef Hélène Darroze, our chief legal officer, and our newly appointed chief financial officer. Women in these senior management roles would have been unusual at the start of my career, and it’s encouraging to see this shift.
(L) Inside Claridge's | (R) The Maybourne Riviera
CODE named you Leader in its Hospitality’s Women of the Year 2024 awards for influencing change and achieving substantial impact through leadership. How have you inspired inclusion in your role?
I truly believe in recognising and valuing individuals based on their talent, dedication, and contributions, creating an environment where everyone can excel and where success is driven by merit and hard work. I really believe in mentoring the next generation and helping them grow and gain confidence. I raised two children while working at Maybourne, which I hope makes me particularly sensitive to anyone who is a parent on my team. I am furious if anyone ever misses sports day!
What is your hope for the future of women in hospitality?
It’s been wonderful to see an increased awareness of the importance of work-life balance in hospitality – it’s difficult to get that right as it’s full-on 24/7. I really hope that greater flexibility and support for women in the workplace continue to evolve. I’d love to see more women breaking the glass ceiling in particular areas. For example, there is a definite shortage of women being appointed as general managers – that needs to change.
The Connaught
Quintessentially members receive an upgrade on arrival, breakfast for up to two guests, $100 USD equivalent credit for use during their stay, and early check-in/late check-out (subject to availability) at all Maybourne properties.
